You know you need a logo design for your pediatric therapy clinic, but maybe you aren’t exactly sure why.
It’ll help your clinic look good, that’s for sure. But a professionally designed logo does more than that. Let’s take a look at five of the main benefits you could see from having a professionally designed physical, occupational, or speech therapy logo.
1. It increases your credibility.
People judge things based on appearance. Most of the time people don’t even realize this is what they’re doing. From book covers to product packaging, the exterior appearance of something can make a huge difference in how people perceive it.
More polish and professionalism evokes a greater sense of quality and trust. This is especially important in the world of pediatric therapy. Parents need to be able to trust your clinic, and a professional visual appearance is a part of building that trust.
2. It helps distinguish you from your competitors.
Creating a unique visual identity for your pediatric therapy clinic is one of the many ways that you can differentiate yourself from competitors. If the other therapy clinics in your area have blue logos with lots of energy, you might consider having a green logo that is more calming. If you don’t have a logo or are relying on just a name, you’re forfeiting a huge way to stand out from the crowd.
3. It makes you memorable.
A logo also gives you the ability to be memorable in a visual way. Consider the Nike Swoosh. It is such an iconic and memorable logo that many people don’t even have to see the word “Nike” beside it to know exactly what it is.
4. It attracts interest.
If your visual brand is beautiful and appealing, it’s more likely to catch people’s attention. Even if someone isn’t currently in the market for the services you provide, one day they might be and your logo and brand will have a better chance at being top of their mind.
5. It allows you to build brand awareness.
This goes hand in hand with attracting interest. Without a professional clinic logo design, it’s harder to build awareness for your clinic. A name is great, especially for word of mouth, but combining a name with a visual is even better.
Now that you know some of the benefits of having a professionally designed clinic logo, check out this list of clinic logo examples for inspiration. Also, be sure to download our free logo design guide below. It contains guidance and information on how to go about hiring someone to design your clinic’s logo.